Go Forward Christchurch is a campaign targeted towards getting people in Christchurch out of their cars, and onto our fantastic public transport network. Majority of people travel by car for just less than 5km each day - thats crazy! People don't wan't to take public transport as it seems unreliable and unsafe, but actually, the network has evolved and is fantastic for supporting the people of the city. This campaign addresses peoples concerns, and challenges them to make the change.

Identity and Assets

The identity is focused around the arrow graphic, representing a new direction, and moving forward

Social Media Campaign

Posts were created with 4 tiles in 1 post, beginning left to right

As part of this, I developed a range of animated social media campaign posts, videos and stories using Instagram as the tool of choice. I also tracked post analytics and engagement and made posts that created an interactive experience for the viewer.